Complex is one of the worlds leading youth media platforms and has a prevalence in many parts of the world, providing content, entertainment, news and knowledge on culture. As a designer, my goal was to extend the idea of their branding through providing a visual that can be related to through a locals eyes.
I noticed Complex did not have an official presence in India, my home and created illustrative type that states "It's A Little Complex" also translating to "Thoda Complex Hai" in Hindi. Using the original logo fused with laces to represent the big growth it's sneaker platform has had on educating the Indian audience on their kicks.
Illustration / Logo Design