MILFDAD is a conceptual streetwear brand founded in New York in 2017. The brand has been featured on Flaunt, Highsnobiety and many more with the like of Billie Eilish, Famous Dex, Smokepurpp and Lil Tracy wearing them. 


The brand had its grand opening for their first New York store on 55th Delancy St. I covered the event and products for the opening.