About:
Rabba a single by Indian artist Aeereo ft Mitika launched to Speed Records.
I worked as the art director for this project with a focus on directing set and location production, actor direction, and crafting the visual narrative.
Project is currently sitting at 445K views on Youtube.
Classification:
Art Direction
{"items":["fe5d0c9b-cb41-40b7-adcd-e5b0d0958e37","5f3f65b9-7cfe-43ec-ad54-1d8b58106ef1","1d20a713-2c8a-45e9-9bae-85c87b6b8646","9c2b510d-588b-415a-ac0b-3fcec7048bc3","f1f858fe-0082-4a7f-94c1-c6b53886140a","336f7e90-14fd-4830-aa1e-c274ac10e4bd","18a1ed7e-4eba-466a-a6af-bfb86f813db5","1d94e700-b773-4faf-9e62-062609132716","286ccfa0-aed2-4ee9-9815-1d9422cfaa68","6b537330-bd24-44e8-87ed-c52a600213a1","8db120db-e570-4f5c-8ddc-e32694789d16"],"styles":{"galleryType":"Columns","groupSize":1,"showArrows":true,"cubeImages":false,"cubeType":"fill","cubeRatio":1,"isVertical":true,"collageAmount":0.8,"collageDensity":0.8,"groupTypes":"1","oneRow":false,"imageMargin":5,"galleryMargin":0,"floatingImages":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":false,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":1,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":120,"rotatingGroupTypes":"","rotatingCubeRatio":"","gallerySliderImageRatio":1.7777777777777777,"numberOfImagesPerRow":3,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":1,"mobilePanorama":false,"placeGroupsLtr":false,"viewMode":"preview","thumbnailSpacings":0,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_HOVER","galleryTextAlign":"left","scrollSnap":false,"itemClick":"expand","fullscreen":true,"videoPlay":"hover","scrollAnimation":"NO_EFFECT","scrollDirection":0,"overlayAnimation":"NO_EFFECT","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"APPEARS","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":0,"textBoxWidth":200,"textBoxWidthPercent":50,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"loadMoreButtonText":"Load More","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"NO_BACKGROUND","itemBorderWidth":0,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":1,"videoLoop":true,"gotStyleParams":true,"selectedLayout":"6|bottom|1|fill|true|0|true","allowSocial":false,"allowDownload":false,"allowTitle":false,"allowDescription":false,"loveButton":true,"loveCounter":false,"showVideoPlayButton":true,"galleryImageRatio":2,"sharpParams":{"quality":90,"usm":{}},"galleryHorizontalAlign":"flex-start","galleryVerticalAlign":"flex-start","imageLoadingWithColorMode":"PICKED_COLOR","imageRatioType":"FIXED","numberOfDisplayedItems":3,"itemBorderColor":{"themeName":"color_15","value":"rgba(255,255,255,1)"},"itemShadowOpacityAndColor":{"themeName":"color_15","value":"rgba(255,255,255,0.2)"},"textBoxBorderColor":{"themeName":"color_15","value":"rgba(255,255,255,1)"},"titleDescriptionSpace":6,"textsVerticalPadding":0,"textsHorizontalPadding":0,"textBoxFillColor":{"themeName":"color_12","value":"rgba(153,153,151,1)"},"alwaysShowHover":false,"isStoreGallery":false,"previewHover":true,"calculateTextBoxHeightMode":"MANUAL","galleryLayout":6,"useCustomButton":false,"customButtonText":"","itemOpacity":{"themeName":"color_14","value":"rgba(232,230,230,0.07)"},"itemFont":{"style":{"bold":false,"italic":false,"underline":false},"family":"avenir-lt-w01_85-heavy1475544","preset":"Heading-S","editorKey":"font_6","size":21,"fontStyleParam":true,"displayName":"Small Heading","value":"font:normal normal normal 21px/1.4em avenir-lt-w01_85-heavy1475544,sans-serif;"},"itemFontSlideshow":{"family":"helvetica-w01-bold","displayName":"Basic Heading","style":{"bold":false,"italic":false,"underline":false},"size":22,"preset":"Custom","editorKey":"font_5","fontStyleParam":true,"value":"font:normal normal normal 22px/27px helvetica-w01-bold,helvetica-w02-bold,helvetica-lt-w10-bold,sans-serif;"},"itemDescriptionFontSlideshow":{"family":"helvetica-w01-light","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Custom","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/18px helvetica-w01-light,helvetica-w02-light,sans-serif;"},"itemDescriptionFont":{"family":"avenir-lt-w01_35-light1475496","style":{"bold":false,"italic":false,"underline":false},"size":18,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"displayName":"Paragraph 2","value":"font:normal normal normal 18px/1.4em avenir-lt-w01_35-light1475496,sans-serif;"},"itemFontColor":{"themeName":"color_11","value":"rgba(0,0,0,1)"},"itemFontColorSlideshow":{"themeName":"color_15","value":"rgba(255,255,255,1)"},"itemDescriptionFontColor":{"themeName":"color_11","value":"rgba(0,0,0,1)"},"itemDescriptionFontColorSlideshow":{"themeName":"color_15","value":"rgba(255,255,255,1)"},"loadMoreButtonFont":{"family":"avenir-lt-w01_35-light1475496","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":18,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 18px/1.4em avenir-lt-w01_35-light1475496,sans-serif;"},"loadMoreButtonFontColor":{"themeName":"color_15","value":"rgba(255,255,255,1)"},"loadMoreButtonColor":{"themeName":"color_11","value":"rgba(0,0,0,1)"},"loadMoreButtonBorderColor":{"themeName":"color_15","value":"rgba(255,255,255,1)"},"arrowsColor":{"themeName":"color_11","value":"rgba(0,0,0,1)"},"oneColorAnimationColor":{"themeName":"color_11","value":"rgba(0,0,0,1)"},"responsive":false,"isAccessible":false,"allowLeanGallery":false,"layoutsVersion":2,"selectedLayoutV2":6,"isSlideshowFont":false,"externalInfoHeight":0,"externalInfoWidth":0},"container":{"top":"","bottom":"","left":"","right":"","width":1437,"height":15000,"position":"","avoidGallerySelfMeasure":true,"galleryWidth":1447,"galleryHeight":15000,"scrollBase":0}}
CREDITS
Song : Rabba (Full Video) Artist : Aerreo feat Mitika Kanwar Music Composer : Mitika Kanwar
Music Producer : Aerreo Lyrics : Mitika Vocals : Mitika Mixing & Mastering : Aerreo
Performed by : Aerreo, Mitika Cast : Srishtea Maddan, Gauri Sood Stylist : Devika Pathak, Beardseyeview Production Manager : Vaibhav Gupta Makeup Artist : Priyanshi
Art Direction : Varun Vig Colorist : Mohitfornow 2nd Cinemat : Vinay Yadav Director, DOP, Editor,
Art Director : Crevixa Production Team : Rakshita Boken, Rideographer, Rohit Jalal, Vaibhav Bansal Label : Speed Records