About:
The Yeezy's have always been a hype shoe for many in the fashion, sneaker and culture game. Comfort and style have blown up the sneaker to almost everyone on the streets. The 350 Boost V2 All Black dropped in June 2019 and the packaging is reflective of a newer, more graphic version to the original box. A black and white box reflective of the shoes reflective nature. 3M material is used through the packaging just as it has been used on the shoe. A midnight, black and white concept with references to glitch and mechanical packaging.
Creative Direction / Packaging Design
Classification:
About:
New York Fashion Week from 3rd - 9th February 2020 in New York City. This included showcases at New York Men's Day.
Designers: KA WA KEY, Le Tiger, David Hart, JustinXX, APOTTS Collection, Unofficial Rebrand
Classification:
Photography
About:
Rabba a single by Indian artist Aeereo ft Mitika launched to Speed Records.
I worked as the art director for this project with a focus on directing set and location production, actor direction, and crafting the visual narrative.
Project is currently sitting at 445K views on Youtube.
Classification:
Art Direction
CREDITS
Song : Rabba (Full Video) Artist : Aerreo feat Mitika Kanwar Music Composer : Mitika Kanwar
Music Producer : Aerreo Lyrics : Mitika Vocals : Mitika Mixing & Mastering : Aerreo
Performed by : Aerreo, Mitika Cast : Srishtea Maddan, Gauri Sood Stylist : Devika Pathak, Beardseyeview Production Manager : Vaibhav Gupta Makeup Artist : Priyanshi
Art Direction : Varun Vig Colorist : Mohitfornow 2nd Cinemat : Vinay Yadav Director, DOP, Editor,
Art Director : Crevixa Production Team : Rakshita Boken, Rideographer, Rohit Jalal, Vaibhav Bansal Label : Speed Records