VICE Media is one of the worlds leading media houses with a focus on youth culture. A prime focus on the spaces of fashion, music, drugs and weed to name a few, where new work, information and ideas on the subjects are shared.
I wanted to use the base logo which is familiar to many and remould it to represent some of these subcultures. My approach dived into the illustration of familiar objects and ideas to represent these cultures. The use can be several, being social media campaigns, website and print.