The Yeezy's have always been a hype shoe for many in the fashion, sneaker and culture game. Comfort and style have blown up the sneaker to almost everyone on the streets. The 350 Boost V2 All Black dropped in June 2019 and the packaging is reflective of a newer, more graphic version to the original box. A black and white box reflective of the shoes reflective nature. 3M material is used through the packaging just as it has been used on the shoe. A midnight, black and white concept with references to glitch and mechanical packaging.
Creative Direction / Packaging Design